LOVING U (lovinguuskt.com)
Last Updated: June 25, 2026
Loving U ("we," "us," "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit lovinguuskt.com (the "Website") or make a purchase.
By using the Website, you consent to the practices described in this policy. If you do not agree, please discontinue use of the Website.
When you interact with our Website, we may collect:
| Category | Examples |
|---|---|
| Identity & Contact | Full name, email address, phone number, shipping and billing addresses |
| Account Credentials | Username and password (encrypted) |
| Order Details | Items purchased, sizes, colors, order value, order number |
| Payment Data | Credit/debit card details, PayPal account (processed by payment providers; we do not store full card numbers) |
| Communications | Messages sent via contact forms, email, or customer support |
| Style Preferences | Size preferences, wishlist items, browsing history on our Website |
| Category | Examples |
|---|---|
| Technical Data | IP address, browser type and version, operating system, device type, screen resolution |
| Usage Data | Pages visited, products viewed, time spent on pages, click patterns, referring URL |
| Cookie Data | Session identifiers, shopping cart contents, language and currency preferences |
We do not knowingly collect:
| Purpose | Data Used | Legal Basis |
|---|---|---|
| Process and fulfill orders | Identity, contact, order, payment data | Contract performance |
| Create and manage your account | Identity, account credentials | Contract performance |
| Handle payments and refunds | Payment data, order details | Contract performance |
| Send order and shipping confirmations | Contact, order details | Contract performance |
| Provide customer support | Identity, contact, communications | Legitimate interest |
| Improve our Website and product offerings | Usage data, style preferences | Legitimate interest |
| Prevent fraud and secure the Website | Technical data, identity, payment data | Legitimate interest / Legal obligation |
| Send marketing emails (with your consent) | Contact, style preferences | Consent |
| Comply with legal obligations | All relevant data | Legal obligation |
4.1 We will only send you marketing emails if you have explicitly opted in (e.g., by subscribing to our newsletter or checking the marketing consent box at checkout).
4.2 You may withdraw your consent at any time by:
4.3 Unsubscribing from marketing will not affect transactional emails (order confirmations, shipping updates, etc.).
| Cookie Type | Purpose | Duration | Example |
|---|---|---|---|
| Essential | Site functionality — shopping cart, checkout, login | Session | Session ID |
| Functional | Remember your preferences and settings | Up to 30 days | Language, currency |
| Analytics | Understand how visitors use our Website | Up to 2 years | Google Analytics |
| Advertising | Show relevant ads on third-party platforms | Up to 90 days | Facebook Pixel, Google Ads |
5.1 You can manage or disable cookies in your browser settings. Note that disabling essential cookies may prevent you from completing a purchase.
5.2 Our Website may use pixels and similar technologies from third-party platforms (such as Facebook and Google) for advertising and analytics. These third parties may collect data in accordance with their own privacy policies.
We do not sell, rent, or trade your personal information. We share data only as necessary:
| Recipient | Data Shared | Purpose |
|---|---|---|
| Payment processors | Payment data, identity, order amount | Processing transactions |
| Shipping carriers | Name, address, phone number | Delivering orders |
| Email service providers | Email address, name | Sending transactional emails |
| Hosting & cloud providers | All stored Website data | Website operation and backup |
| Analytics providers | Usage data, technical data | Website performance analysis |
| Advertising platforms | Hashed email, usage data (if consented) | Targeted advertising |
| Legal authorities | As legally required | Compliance with law |
All third-party service providers are contractually bound to protect your data and use it solely for the purpose for which it was shared.
7.1 Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws.
7.2 Regardless of where your data is processed, we implement appropriate safeguards — including Standard Contractual Clauses (SCCs) — to ensure your information receives an equivalent level of protection.
| Data Type | Retention Period |
|---|---|
| Account information | Duration of account activity + 30 days after deletion request |
| Order records | 7 years (tax and accounting compliance) |
| Payment information | Not stored (processed by third parties) |
| Marketing consent | Until consent is withdrawn |
| Customer support communications | 2 years after case closure |
| Website analytics logs | 26 months |
| Abandoned carts | 30 days |
When data is no longer needed for the purposes outlined in this policy, it is securely deleted or anonymized.
We implement the following measures to protect your information:
While we strive to protect your data, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.
Depending on your jurisdiction, you may have the following rights:
| Right | What It Means |
|---|---|
| Access | Request a copy of the personal data we hold about you |
| Correction | Ask us to fix inaccurate or incomplete data |
| Deletion | Request that we erase your personal data ("right to be forgotten") |
| Restriction | Ask us to limit how we process your data |
| Portability | Receive your data in a structured, machine-readable format |
| Objection | Object to processing based on legitimate interests, including profiling |
| Withdraw Consent | Revoke previously given consent at any time |
To exercise any of these rights, email us at firstareach@gmail.com. We will respond within 30 calendar days. We may need to verify your identity before processing your request.
If you are in the EEA or UK, you also have the right to lodge a complaint with your local data protection supervisory authority.
11.1 Our Website is not directed at children under 16, and we do not knowingly collect personal information from minors.
11.2 If we discover that a child under 16 has provided us with personal data, we will promptly delete it. Parents or guardians who believe their child has submitted personal information should contact us immediately at firstareach@gmail.com.
Our Website may contain links to third-party websites (e.g., social media platforms, payment gateways). Clicking those links will direct you away from our Website. We are not responsible for the privacy practices or content of third-party sites. We encourage you to read their privacy policies.
13.1 In the event of a personal data breach, we will:
13.2 Notifications will include the nature of the breach, the data affected, the measures taken, and recommendations for affected users.
Our Website does not currently respond to "Do Not Track" (DNT) signals from browsers. You may adjust your cookie and tracking preferences through your browser settings and our cookie consent tool.
We may update this Privacy Policy from time to time. When we make changes:
We encourage you to review this page periodically.
For questions, requests, or concerns about this Privacy Policy or our data practices:
| firstareach@gmail.com | |
| Website | https://lovinguuskt.com/ |
| Response Time | Within 24 hours on business days |